Meet Joya - your studio's AI Sales Agent. You just show up to teach.
Joya is your AI Sales Agent, built specifically for your type of studio - Pilates, Yoga, Barre, HIIT, and more. She comes configured with knowledge of your practice, class formats, and teaching style, so leads get answered, trials get booked, and members stay engaged 24/7. Works with Mindbody, MarianaTek, and more.
"What's included in a trial?"
Your first class is free - no card needed!
"Do you have evening classes?"
Yes! 6pm and 7:30pm slots Mon-Fri
Joya, built from sequences
One agent runs the workflows you turn on-each sequence has its own triggers and messages, so you stay in control without juggling separate products.
New Lead Follow-up
When a new contact hits your CRM, your agent sends the right intro message fast-so nobody cools off waiting for a human reply.
- Fires on new lead / client-created events
- Keeps the conversation moving toward a trial or consult
- Hands off context when your team steps in
Win-Back
Re-engages people who cancelled a visit or have gone quiet-before they disappear for good.
- Combines behaviour signals with scheduled checks
- Personalised nudges instead of generic blasts
- Frees your front desk from manual chase lists
Review Funnel
After a great class, route happy members to Google; capture unhappy feedback privately first.
- Timed asks after positive moments
- Private loop for concerns before they go public
- Draft responses in your studio voice
Cold Lead Revival
For leads who went cold-scheduled sweeps so dormant names get another thoughtful touch.
- Works for CSV uploads and stale pipelines
- Respects opt-outs and quiet periods
- Pairs with your intro offers and schedule
Chat Widget
Inbound conversations from your site-answered in seconds with your context, 24/7.
- Answers pricing, schedule, and first-visit questions
- Captures intent and pushes to your CRM
- Same agent voice as your sequences
Works with your existing CRM
Mindbody
MarianaTek
Zen Planner
Pike13
Glofox
How It Works
Get up and running in three simple steps.
Connect Your CRM
Link Mindbody, MarianaTek, or Zen Planner in minutes.
Configure for your studio
Tell Joya your practice type - Pilates, Yoga, Barre, or HIIT - and she's pre-loaded with your terminology and class formats. Then toggle the sequences you need.
Watch Leads Convert
Automated follow-up fills your classes without lifting a finger.
Joya keeps working - even when you're teaching.
Everything you need to capture, nurture, and convert leads.
AI Sales Agent
One agent on your site and in your CRM-toggle the sequences you need
Sequences
New lead, win-back, reviews, cold leads-each runs on its own rules
Weekly Tasks
Guided action items so nothing slips through the cracks
Reviews & feedback
Review funnel sequence: ask at the right time, route unhappy members privately
Replace a patchwork of tools - and manual work - with one Sales Agent.
Doing it yourself
- ✗Front desk staff handling leads during open hours only
- ✗Manual follow-up emails that never get sent consistently
- ✗Asking happy clients for reviews - when you remember
- ✗No early warning when members are about to cancel
- ✗3–5 disconnected apps with data siloed in each
With FitJoy
- ✓Joya answers your site and syncs leads to your CRM 24/7
- ✓Sequences run new lead follow-up, win-back, reviews, cold revival, and chat from one place
- ✓SMS, WhatsApp and email sequences - all included in one plan
- ✓Churn signals surface early so you can act before members leave
- ✓One platform on top of your existing CRM-no migration needed
Simple, Transparent Pricing
One plan. Everything included. Founding-customer rate locked in for life.
Joya
Everything your studio needs to capture, convert, and keep members.
$29/mo
$49/mo
- AI Sales Agent configured for your practice - Pilates, Yoga, Barre, HIIT, and more
- Sequences: new lead follow-up, win-back, review funnel, cold lead revival
- SMS, WhatsApp and email multi-channel delivery
- Member retention alerts and re-engagement sequences
- Toggle which sequences run for your studio
- Weekly Tasks dashboard
- Churn risk scoring dashboard
- Mindbody / MarianaTek sync
Typically pays for itself by retaining 2 members per month.
Book a Demo14-day free trial. No credit card required. No long-term contracts.
Need done-for-you services? See our managed services
What we believe about boutique fitness studios
You shouldn't lose a trial because someone DM'd at 8pm.
Every studio we've talked to loses leads after hours. The "we'll get back to you tomorrow" message is the most expensive sentence in fitness.
Generic chatbots break the moment someone asks about Reformer vs Tower.
Joya is built specifically for your practice - Pilates, Yoga, Barre, or HIIT - with knowledge of your class formats, teaching methodology, and terminology built in from day one. Studio owners shouldn't have to translate.
The follow-up is the product.
A great trial experience matters. But the message that gets the prospect to book the trial matters more. We obsess over the sequences so you can focus on teaching.
Why boutique studios need this now
Leads contacted within 5 minutes convert at 9× the rate of leads contacted within an hour.
No human-staffed studio can hit that benchmark reliably — especially boutique studios where the front desk is also teaching.
Source: Harvard Business Review, "The Short Life of Online Sales Leads" (Oldroyd, McElheran & Elkington)
Most trial inquiries to boutique studios arrive outside business hours.
When the front desk is teaching, leads sit. By the next morning, prospects have often booked elsewhere.
Source: Based on conversations with the studio owners FitJoy is built with
Member churn at boutique studios is a leading indicator no one watches.
Cancellations are predictable — they follow weeks of declining attendance. Most studios only see the problem at the cancellation form.
Source: Industry pattern observed across CRMs including Mindbody, MarianaTek, and Zen Planner
Joya is in early access.
Founding-customer pricing locked in for life — for the first 50 boutique studios that join.
Book a DemoFrequently Asked Questions
No - we integrate with them. FitJoy is the AI sales layer on top of your existing CRM. We enhance what you already have, we don't replace it.
Your Sales Agent is ready. Are you?
Connect your CRM, turn on sequences, and go live in under 10 minutes. No credit card, no contracts, no extra headcount.
Start your free 14-day trial →No commitment, cancel anytime.